E-commerce store and content for Paladar
An online store ready to sell and a content feed that makes people want to discover the products and come back.
The challenge
The starting problem
Paladar imports and sells Portuguese gourmet products (olive oils, fine groceries, corporate gift baskets). The brand had quality products but no channel to sell them online, or to gather enthusiasts around its world. It needed both a shop able to handle orders and themed baskets, and a reason to come back beyond a one-off purchase.
Our approach
What we put in place
We built its e-commerce shop, from catalogue to checkout, with simple handling of corporate baskets and Christmas hampers. Alongside, we built a content strategy around Portuguese food (recipes, producers, flavours) to give the brand depth. Its social channels relay that content and keep the bond with a community of food lovers.
The result
What changed
- A complete e-commerce shop, catalogue to checkout, built for corporate orders.
- A content strategy around Portuguese food that establishes the brand's world.
- Active social media that turns buyers into a loyal community.
- An online presence that opens a new sales channel beyond the usual network.
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