Organising EUROMETAL's 75th anniversary
Two days run in Luxembourg, a conference that brought the steel value chain together around its main players, and a video that keeps the anniversary going well after the evening.
The challenge
The starting problem
For its 75th anniversary, EUROMETAL wanted to gather the whole European steel value chain across two days in Luxembourg, with over 170 professionals from across Europe. The job was to hold the pace from the opening evening through to the next day's conference, and to walk away with footage the association could use long afterwards.
Our approach
What we put in place
We ran both days, from the welcome at Mama Shelter to the conference at the Chamber of Commerce. The speaking programme was built to give the industry's voices the floor at the right moment, and a video team filmed the key moments into reusable content.
The result
What changed
- Two days coordinated, from the Mama Shelter evening to the Chamber of Commerce conference.
- Over 170 participants from across Europe.
- A speaking programme built to pace the conference.
- A video of the key moments, reusable after the event.
Gallery
Organising EUROMETAL's 75th anniversary
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