Brand identity and website for Malo Studio
A coherent identity, from the logo through to the posts, and a site that makes people want to book.
The challenge
The starting problem
Malo Studio is a hair salon with an upmarket positioning, where the experience in the chair goes well beyond a simple cut. But its image and online presence didn't reflect that level, and the salon struggled to attract new clients beyond its regulars. It lacked a strong identity and a showcase that would make people want to step inside.
Our approach
What we put in place
We created its visual identity (logo, colours, world) to express its positioning, then built a website in its image, clear and elegant. Finally, we set up a consistent social media presence to show the salon's day-to-day work and keep the bond with clients.
The result
What changed
- A coherent visual identity, from the logo to social media.
- A clear, elegant website that matches the salon's positioning.
- A steady social presence that shows the day-to-day work.
- An image that helps the salon attract new clientele.
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