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Case study

Digital communications and events for EUROMETAL

Communication that holds all year, well-run events, and reusable videos that reach the whole sector.

Sector

Association of steel distributors

What we delivered

6

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Digital communications and events for EUROMETAL
01

The challenge

The starting problem

EUROMETAL is the European federation of steel, tube and metal merchants, bringing together national federations and companies from across the distribution chain. Its members met at occasional events, but the connection faded the rest of the year, and the effect of each gathering often stopped the same evening. It needed a steady presence to keep the sector in touch and make each meeting count.

02

Our approach

What we put in place

We coordinate its events, from preparation to on-site logistics, and film the key moments to give them a second life. Between gatherings, a regular newsletter and an active LinkedIn presence keep the conversation with members open and set the association up as a sector reference.

03

The result

What changed

  • Events coordinated, from preparation to on-site logistics.
  • Videos that catch the key moments and give them a second life.
  • A newsletter that keeps members in touch all year.
  • A LinkedIn presence that sets the association as a sector reference.
ADVANTAGE team - Marketing agency Luxembourg

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